Business Courses – 2018

Marketing

 

 

 

 

 

 

 

 

(1) The specialist course:  INTERNATIONAL BUSINESS

♦  duration: from 9th July 2018 to 16th November 2018

♦  the course includes 150 hours

♦  deadline: 30th June 2018

♦   language: English

 Practical skills and competences gained during the course, include:

♦ knowledge of the techniques of conducting foreign trade

♦ ability to conduct international finance settlements

♦ managed business in international environment

♦ knowledge of the regulations of international law and competition law

♦ techniques of selling products and services in foreign markets

♦ internet marketing tools and international marketing

♦ brand and product development

♦ creating business models and business plans

♦ knowledge of specialized software

The course plan includes the following issues:

♦World Economy ♦Company Internationalisation ♦International Competitiveness ♦International Trade ♦International Marketing ♦International Law ♦International Settlement ♦Strategies for Product and Brand ♦e-Commerce ♦Business Negotiations ♦International Finance ♦International Business Management ♦ International Accounting ♦Cultural Differences and Interpersonal Communication ♦Public Relations ♦Leadership

Fees: 250 EUR registration fee and 1000 EUR course fee

Registration: In order to register for the business course please:

fill out the Application form and send to our email adress: admission@wmsb.edu.pl

pay registration and course fee.

get a decision and an invitation for the period of the course.

 

(2) The specialist course:  INTERNET MARKETING

♦  duration: from 9th July 2018 to 16th November 2018

♦  the course includes 150 hours

♦  deadline: 30th June 2018

♦   language: English

 Practical skills and competences gained during the course, include:

♦ new consumer trends

♦ tools of online marketing

♦ planning and building the web site

♦ content marketing

♦ blogging

♦ web analytics

♦ online advertising 

♦ e-mail marketing 

The course plan includes the following issues:

♦e-Marketing  Tools  ♦Online Business Models  ♦Planning the Web Site   ♦Building the Web Site  ♦Content Marketing ♦Blogging ♦Social Media Marketing ♦Web Analytics  ♦Advertising strategies ♦Internet Advertising ♦Email Marketing ♦Internet Public Relations ♦Markets of e-Services ♦Legal Aspects of Online Marketing ♦New Consumer Trends.

Fees: 250 EUR registration fee and 1000 EUR course fee

Registration: In order to register for the business course please:

♦ fill out the Application form and send to our email adress: admission@wmsb.edu.pl

♦ pay registration and course fee.

♦ get a decision and an invitation for the period of the course.

(3) The specialist course:  HOTEL MANAGEMENT

♦  duration: from 9th July 2018 to 16th November 2018

♦  the course includes 150 hours

♦  deadline: 30th June 2018

♦   language: English

 Practical skills and competences gained during the course, include:

♦ knowledge of hotel economy and operations

♦ creating business plans in hotel business

♦ development of marketing plans

♦ hotel employment management

♦ hotel inventory management

♦ organisation of hotel events

♦ knowledge of hospitality law

♦ knowledge of specialized hotel technologies

♦ food and beverage systems

The course plan includes the following issues:

♦Hotel Economics  ♦Hotel Operations  ♦Hospitality Law  ♦Hotel Events  ♦Technology in Hotel  ♦Global Tourism ♦Purchasing ♦Fundamentals of Food Preparation ♦Meeting Planning ♦Principles of Hotel Management ♦Hospitality Marketing ♦Labour Relations ♦Cost and Resource Control ♦Food and Beverage Systems ♦Interpersonal Communication.

Fees: 250 EUR registration fee and 1000 EUR course fee

Registration: In order to register for the business course please:

♦ fill out the Application form and send to our email adress: admission@wmsb.edu.pl

♦ pay registration and course fee.

♦ get a decision and an invitation for the period of the course.

Warsaw International Business School

Faculty of Economics and International Business

13/15 Podwale 13/15, I floor, room 114
00-252 Warsaw
(at Castle Square in the Old Town)

admission@wmsb.edu.pl

tel. (+48) 518 078 003