Marketing and Selling
MARKETING PLAN, SOCIAL MEDIA, SELLING TECHNIQUES
We are pleased to offer the professional course, that allows you to gain the skills required to work in the online marketing and online business models.
Practical skills and competences gained during the course, include marketing techniques, creating marketing strategies, advertisement, customer service, sales and pricing, e-commerce, planning and building the website, content marketing, selling techniques and strategies.
Conducting the vocational course we include in the programme also the new trends relating to marketing management such as sharing economy, social entrepreneurship, development of the family enterprises, internationalization of the start-ups.
12-month Vocational Course MARKETING AND SELLING (Download)
1. Next courses in the year 2023/2024:
1 September 2023 – 31 August 2024
2 October 2023 – 30 September 2024
6 November 2023 – 31 October 2024
4 December 2023 – 30 November 2024
8 January 2024 – 31 December 2024
2. Programme of the course includes:
A. PRINCIPLES OF MARKETING
- new consumer trends, customer service, sales and pricing
- advertising campaign, marketing in e-commerce, international marketing
B. INTERNET MARKETING
- e-marketing tools, web analytics, content marketing
- online advertising, e-mail marketing, planning the website
C. INTERNATIONAL MARKETING
- international marketing trends, global marketing strategy, produkt strategy
- transnational corporations, marketing research, promotion strategy
D. SOCIAL MEDIA MARKETING
- creating social media strategy, content marketing strategy, tactics and advertising
- social media accounts, social media marketing plan, marketing practices
3. Learning system:
- the number of the course hours: 500 (1 course hour = 45 minutes)
- language of instruction: English
- place of the course: centre of Warsaw/Nowy Świat Street 49
- training methods: presentations, workshops, case studies, projects
- group size: up to 10 participants
- confirmation of completion: certificate
- Option: the possibility to attend the course as distance (on-line course)
4. Fees:
- registration fee: 250 EUR or equivalent in PLN, paid during application, not refunded, also if the visa will be refused,
- course fee: 2000 EUR or equivalent in PLN, paid within 3 days after visa receiving before date of arrival to Poland,
- in the case of TRC applicants and already residing in Poland, the course fee paid in advance or in 2 installments,
- for distance (on-line) course, the course fee is to pay with a 20% discount.
ADMISSION PROCEDURE – 12-month course
- Sending signed APPLICATION FORM with scan of the passport (first page) to: office@wmsb.edu.pl
- Receipt by e-mail of the offer letter. The offer letter is free of charge.
- Payment of the registration fee. The registration fee is not refundable also if the visa will be refused.
- After receiving of registration fee issue of the final documents confirming admission (acceptance letter and proof of payment).
- Payment by the Applicant of the course fee within 3 days after visa receiving before date of arrival to Poland.
- The course includes cost of the trainer, learning materials, assessment of the final project, preparation of the certificate.
- Start of the course.
6-month Vocational Course MARKETING AND SELLING (Download)
1. Next courses in the year 2023:
1 September 2023 – 29 February 2024
2 October 2023 – 31 March 2024
6 November 2023 – 30 April 2024
4 December 2023 – 31 May 2024
8 January 2024 – 31 June 2024
2. Programme of the course includes:
A. PRINCIPLES OF MARKETING
- new consumer trends, customer service, sales and pricing
- advertising campaign,
- marketing in e-commerce
- international marketing
B. INTERNET MARKETING
- e-marketing tools, web analytics, content marketing
- online advertising, e-mail marketing, planning the website
C. INTERNATIONAL MARKETING
- international marketing trends, global marketing strategy
- transnational firms, marketing research, produkt strategy, promotion strategy
D. SOCIAL MEDIA MARKETING
- creating social media strategy, content marketing strategy, tactics and advertising
- social media accounts, social media marketing plan, marketing practices
3. Learning system:
- the number of the course hours: 250 (1 course hour = 45 minutes)
- language of instruction: English
- place of the course: centre of Warsaw/Nowy Świat Street 49
- trainings methods: presentations, workshops, case studies, projects
- group size: up to 10 participants
- confirmation of completion: certificate
- Option: the possibility to attend the course as distance (on-line course)
4. Fees:
- registration fee: 250 EUR or equivalent in PLN, paid during application, not refunded, also if the visa will be refused.
- course fee: 1050 EUR or equivalent in PLN, paid within 3 days after visa receiving before date of arrival to Poland.
- in the case of applicants already residing in Poland, the course fee paid in advance or in 2 installments.
- for distance (on-line) course, the course fee is to pay with a 20% discount.
ADMISSION PROCEDURE – 6-month course
- Sending signed APPLICATION FORM with scan of the passport (first page) to: office@wmsb.edu.pl
- Receipt by e-mail of the offer letter. The offer letter is free of charge.
- Payment of the registration fee. The registration fee is not refundable also if the visa will be refused.
- After receiving of registration fee issue of the final documents confirming admission to the course (acceptance letter and proof of payment).
- Payment by the Applicant of the course fee within 3 days after visa receiving before date of arrival to Poland.
- The course includes cost of the trainer, learning materials, assessment of the final project, preparation of the certificate.
- Start of the course.