MARKETING PLAN, SOCIAL MEDIA, MARKETING RESEARCH 

We are pleased to offer the professional  course, that  allows you to gain the skills required to work in the online marketing  and online business models.  

Practical skills and competences  gained during the course, include marketing techniques, creating marketing strategies, advertisement,  customer service, sales and pricing, e-commerce, planning and building the website, content marketing.

Conducting the vocational course we include in the programme also the new trends relating to marketing management such as sharing economy, social entrepreneurship, development of the family enterprises, internationalization of the start-ups.  

12-month Vocational Course MARKETING MANAGEMENT

1. Next courses in the year 2022: (download)

4 May 2022 – 30 April 2023

1 June 2022 – 31 May 2023

1 August 2022 – 31 July 2023

1 September 2022 – 31 August 2023

3 October 2022 – 30 September 2023

2. Programme of the course includes:

A. PRINCIPLES OF MARKETING

  • new consumer trends, customer service, sales and pricing
  • advertising campaign, marketing in e-commerce, international marketing

B. INTERNET MARKETING

  • e-marketing tools, web analytics, content marketing
  • online advertising, e-mail marketing, planning the website

C. INTERNATIONAL MARKETING

  • international marketing trends, global marketing strategy, produkt strategy
  • transnational corporations, marketing research, promotion strategy

D. SOCIAL MEDIA MARKETING

  • creating social media strategy, content marketing strategy, tactics and advertising
  • social media accounts, social media marketing plan, marketing practices

E. POLISH LANGUAGE COURSE – beginner – level A1

3. Learning system:

  • the number of the course hours: 320 (1 course hour = 45 minutes)
  • language of instruction: English
  • place of the course: centre of Warsaw/Nowy Świat Street
  • training methods: presentations, workshops, case studies, projects
  • for the ceretificate of the course completion is preparation of the business project required
  • group size: up to 10 participants

4. Fees:

  • registration fee: 250 EUR or equivalent in PLN, paid during application, not refunded, also if the visa will be refused
  • course fee: 2700 EUR or equivalent in PLN, paid within 3 days after visa receiving and no later than 7 days before date of arrival to Poland. In the case of residents course fee paid no later than 7 days before beginning of the course.

5. Admission procedure:

Please go to: ADMISSION

6-month Vocational Course MARKETING MANAGEMENT

1. Next courses in the year 2022: (download)

4 May 2022 – 31 October 2022

1 June 2022 – 30 November 2022

1 August 2022 – 31 January 2023

1 September 2022 – 28 February 2023

3 October 2022 – 31 March 2023

2. Programme of the course includes:

A. PRINCIPLES OF MARKETING

  • new consumer trends, customer service, sales and pricing
  • advertising campaign,
  • marketing in e-commerce
  • international marketing

B. INTERNET MARKETING

  • e-marketing tools, web analytics, content marketing
  • online advertising, e-mail marketing, planning the website

C. INTERNATIONAL MARKETING

  • international marketing trends, global marketing strategy
  • transnational firms, marketing research, produkt strategy, promotion strategy

D. SOCIAL MEDIA MARKETING

  • creating social media strategy, content marketing strategy, tactics and advertising
  • social media accounts, social media marketing plan, marketing practices

E. POLISH LANGUAGE COURSE – beginner – level A1

3. Learning system:

  • the number of the course hours: 160 (1 course hour = 45 minutes)
  • language of instruction: English
  • place of the course: centre of Warsaw/Nowy Świat Street
  • trainings methods: presentations, workshops, case studies, projects
  • for the certificate of the course completion is preparation of the business project required
  • group size: up to 10 participants

4. Fees:

  • registration fee: 250 EUR or equivalent in PLN, paid during application, not refunded, also if the visa will be refused.
  • course fee: 1400 EUR or equivalent in PLN, paid within 3 days after visa receiving, and no later than 7 days before date of arrival to Poland. In the case of residents course fee paid no later than 7 days before beginning of the course.

5. Admission procedure:

Please go to: ADMISSION

Warsaw Economic Institute

Nowy Świat Street 33/13

00-029 Warsaw

During pandemic period all visits please by appointment.

e-mail: office@wmsb.edu.pl

tel. (+48) 512 645 536

www.wmsb.edu.pl