MARKETING PLAN, SOCIAL MEDIA, SELLING TECHNIQUES 

We are pleased to offer the professional  course, that  allows you to gain the skills required to work in the area of  marketing and online business models. 

Practical skills and competences  gained during the course, include marketing techniques, creating marketing strategies, advertisement,  customer service, sales and pricing, e-commerce, planning and building the website.  

Conducting the vocational course we include in the programme also the new trends relating to marketing management such as sharing economy, social entrepreneurship, development of the family enterprises,  internationalization of the start-ups.     

12-month Vocational Course MARKETING AND SELLING (download)

1. Next courses in the year 2022:

1 August 2022 – 31 July 2023

1 September 2022 – 31 August 2023

1 October 2022 – 30 September 2023

3 November 2022 – 31 October 2023

1 December 2022 – 30 November 2023

2. Programme of the course includes:

A. PRINCIPLES OF MARKETING

  • new consumer trends, customer service, sales and pricing
  • advertising campaign, marketing in e-commerce, international marketing

B. INTERNET MARKETING

  • e-marketing tools, web analytics, content marketing
  • online advertising, e-mail marketing, planning the website

C. INTERNATIONAL MARKETING

  • international marketing trends, global marketing strategy, produkt strategy
  • transnational corporations, marketing research, promotion strategy

D. SOCIAL MEDIA MARKETING

  • creating social media strategy, content marketing strategy, tactics and advertising
  • social media accounts, social media marketing plan, marketing practices

E. POLISH LANGUAGE COURSE – beginner – level A1 (for interested candidates)

3. Learning system:

  • the number of the course hours: 360 (1 course hour = 45 minutes)
  • language of instruction: English
  • place of the course: centre of Warsaw/Nowy Świat Street 49
  • training methods: presentations, workshops, case studies, projects
  • for the ceretificate of the course completion is preparation of the business project required
  • group size: up to 10 participants
  • confirmation of completion: certificate

4. Fees:

  • registration fee: 250 EUR or equivalent in PLN, paid during application, not refunded, also if the visa will be refused,
  • course fee: 2500 EUR or equivalent in PLN, paid within 3 days after visa receiving before date of arrival to Poland,
  • in the case of TRC applicants, already residing in Poland, the course fee must be paid in advance.

ADMISSION PROCEDURE – 12-month course

  1. Sending signed APPLICATION FORM (for 12M course), with scan of the passport to: office@wmsb.edu.pl
  2. Please see the ADMISSION RULES.
  3. Receipt by e-mail of the offer letter. The offer letter is free of charge.
  4. Payment of the registration fee. The registration fee is not refundable also if the visa will be refused.
  5. After receiving of registration fee issue of the final documents confirming admission (acceptance letter and proof of payment).
  6. Payment by the Applicant of the course fee within 3 days after visa receiving before date of arrival to Poland.
  7. The course includes cost of the trainer, learning materials, assessment of the final project, preparation of the certificate.
  8. Signing the contract with timetable.
  9. Start of the course.
Marketing and Selling

6-month Vocational Course MARKETING AND SELLING (download)

1. Next courses in the year 2022:

  • 1 August 2022 – 31 January 2023
  • 1 September 2022 – 28 February 2023
  • 1 October 2022 – 31 March 2023
  • 3 November 2022 – 30 April 2023
  • 1 December 2022 – 31 May 2023

2. Programme of the course includes:

A. PRINCIPLES OF MARKETING

  • new consumer trends, customer service, sales and pricing
  • advertising campaign,
  • marketing in e-commerce
  • international marketing

B. INTERNET MARKETING

  • e-marketing tools, web analytics, content marketing
  • online advertising, e-mail marketing, planning the website

C. INTERNATIONAL MARKETING

  • international marketing trends, global marketing strategy
  • transnational firms, marketing research, produkt strategy, promotion strategy

D. SOCIAL MEDIA MARKETING

  • creating social media strategy, content marketing strategy, tactics and advertising
  • social media accounts, social media marketing plan, marketing practices

E. POLISH LANGUAGE COURSE – beginner – level A1 (for interested candidates)

3. Learning system:

  • the number of the course hours: 180 (1 course hour = 45 minutes)
  • language of instruction: English
  • place of the course: centre of Warsaw/Nowy Świat Street 49
  • trainings methods: presentations, workshops, case studies, projects
  • for the certificate of the course completion is preparation of the business project required
  • group size: up to 10 participants
  • confirmation of completion: certificate

4. Fees:

  • registration fee: 250 EUR or equivalent in PLN, paid during application, not refunded, also if the visa will be refused,
  • course fee: 1300 EUR or equivalent in PLN, paid within 3 days after visa receiving, before date of arrival to Poland,
  • in the case of TRC applicants, already residing in Poland, the course fee must be paid in advance.

ADMISSION PROCEDURE – 6-month course

  1. Sending signed APPLICATION FORM (for 6M course), with scan of the passport to: office@wmsb.edu.pl
  2. Please see the ADMISSION RULES.
  3. Receipt by e-mail of the offer letter. The offer letter is free of charge.
  4. Payment of the registration fee. The registration fee is not refundable also if the visa will be refused.
  5. After receiving of registration fee issue of the final documents confirming admission (acceptance letter and proof of payment).
  6. Payment by the Applicant of the course fee within 3 days after visa receiving before date of arrival to Poland.
  7. The course includes cost of the trainer, learning materials, assessment of the final project, preparation of the certificate.
  8. Signing the contract with timetable.
  9. Start of the course.

Warsaw Economic Institute

Nowy Świat Street 33/13

00-029 Warsaw

e-mail: office@wmsb.edu.pl

tel. (+48) 512 645 536

www.wmsb.edu.pl